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Final Four + Creativity Quadruples Business For Top Houston Whiskey Bar  
Published:  4/7/2011 2:42:09 PM
Company Web Site:  http://www.reserve101.com
Category:  Arts-and-Entertainment
Last Visited 5/4/2012 8:41:51 AM
View Count 37




Press Release:

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FOR IMMEDIATE RELEASE

Contact:
Tony Lentini
713-907-5841
tlentini@specialsituationsgrp.com


Final Four + Creativity Quadruples Business for Top Houston Whiskey Bar

HOUSTON, April 7, 2011 -- Houstns leading whiskey bar used creative drink-making, in-depth preparation and old-fashioned promotion to more than quadruple its business during last weekends NCAA Mens Basketball Championship Final Four events in Houston.

The owners of Reserve 101 (http://www.reserve101.com), located in downtown Houston near major hotels, Fan Fest and concert activities, knew thousands of out-of-town basketball fans would pack the city. But the question: How to make sure Reserve 101 got on their lists of places to go?

The answer: "Game Winning Shots" named for each of the top-seeded teams and in the schools colors. Like UConns "Huskie Hangtime," or Butlers "Bulldog Banger."

Add to that a vigorous promotion of the special shots from the Sweet Sixteen round on, with news releases, photos and recipes for all the markets, national and Houston media. Plus attractive models distributing flyers to fans attending Final Four activities.

The results were articles online and in print; interviews scheduled with TV stations from Houston, Louisville and Indianapolis; focused media coverage of Reserve 101s collection of 50 fine and rare bourbons from Kentucky news organizations; and most significantly, capacity crowds at Reserve 101 that more than quadrupled sales.

"The real reward," says co-owner Mike Raymond, "is that now there are hundreds of additional people around the country who have experienced Reserve 101 and will tell their friends about the bar and about how Houston throws a party."

Reserve 101 stocks over 170 varieties of premium whiskey and creates its own infusions, blending whiskey and other liquors with such exotic ingredients as pecans and cinnamon, apples, peaches and peppers. Its bartenders also specialize in Signature Martinis, Signature Cocktails, wines and beers.


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