Tracking website traffic (e.g visitor details, bounce rate, traffic sources,etc) is very important for planning and monitoring SEO activities.
Various Analytic software/code are available for tracking website traffic. For example Google Analytics is freely provided by Google.
We need to put piece of javascript code in all the pages of our website for implementing these Analytics systems.
Mostly it should be added in end of Body tag or within the Head tag of HTML code of the page. You can see more details here.http://qualitypointtech.net/help/index.php/?p=16
We had to manually add the analytics Code (we use Google Analytics) in theme/template file of the Wordpress site. We can use ftp program for doing this task.
With the help of Wordpress plugin we can do this task without requiring ftp. i-e Ability to add/change the Analytics code from Admin panel itself. Wordpress.org is having many plugins for achieving this task. But it seems most of them are either complex or specific for particular Analytics system. You can download it from here.http://wordpress.org/extend/plugins/add-analytics-code/
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