According to research by Hitwise, the UKs leading online competitive intelligence service, more people searched for the term voucher codes than they did MPs expenses in the month of May, 2009. May saw one of the biggest Political scandals in recent history, where the Daily Telegraph reported on MPs expenses, bringing to light many abuses in the system.
Public anger levels rose to record highs as it emerged MPs had claimed public tax money for adult materials, duck islands and mortgages.
However, despite the outrage, it seems ultimately shoppers were more concerned with bagging a bargain.
People are quickly becoming aware of the effectiveness of voucher codes says Neil Ainsworth of VoucherSeeker.co.uk. Shoppers are trying to make every penny go that extra bit further, especially during this economic climate.
VoucherSeeker offers users voucher codes and discounts for high street shops such as Vodafone, Asda and Travelodge, not to mention designer brands. VoucherSeeker also have had success offering exclusive voucher codes from Red Letter Days, Ramada Jarvis Hotels and Elemis.
I think its ironic that whilst MPs are creating scandal by spending tax payers money, the tax payer are looking for better ways to save their cash. Says Neil. What better way than to get discounts at VoucherSeeker, where youre bound to get money off products you need and want.
For more information visit www.voucherseeker.co.uk
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