Chicago, IL 2009 - Since Caboodles founded the cosmetic organization category in 1987, they have been a trusted name to young girls and women everywhere. Now, twenty-two years later, the Caboodles brand will premiere their fresh, new look and website this holiday season at www.caboodles.com. In addition, they have added a new product to their fun, fashionable and functional line of organizers, aptly named In My Case. Inspired by the Classic Caboodle, the new case was designed to highlight the independent spirit, where individuals are free to make a statementand not take themselves too seriously. In My Case, the first custom molded design released in over ten years, launched at Ulta in September 2009 and Target in October 2009.
The In My Case Caboodle is the perfect organizer for any personal treasures and is equipped with a mounted mirror, removable side storage panels, two trays, two dividers and enough style to secure your spot on the Most Stylish List. The company also added some subtle surprises to the product that only a Caboodles customer can truly appreciate.
According to VP of Marketing, Jesse Simpkins, The In My Case Caboodle was inspired by the limitless ways that Caboodles customers use their cases. To promote the launch of In My Case, the company created Caboodle-isms - statements that were designed to promote the importance of individuality. Branded phrases like: In My CaseIm open to possibilities or In My Casebeauty starts on the inside or In My Case my looks are never overlooked can be practical or emotional or in the best case, both. Its a way for us to illustrate the uniqueness of the product and our customers on a more personal level.
Caboodles will be rolling out a social media campaign surrounding the new In My Case product and Caboodle-isms, and has secured partnerships with two teen-focused organizations the Step Up Womens Network Spoken Word program in Chicago and the Young Tykeoons program at James Jordan Boys & Girls Club and Family Life Center. Since 1987 Caboodles has been inspiring young women to be proud of who they are, says Kathy Hurt, Director of Marketing and Product Development. We like to think of ourselves as their fun, quirky friend thats been with them from their first lip gloss to their first college application.
With a suggested retail price raging from $19.99 to $26.99, the In My Case Caboodle is a cost effective, functional and fashionable way for women everywhere to stay organized in their busy lives. In My Case and all other Caboodles products offer personalized nameplates and product registration.
About Caboodles: Since 1987 the Caboodles company has been introducing females of all ages into their Caboodles world, filled with neat freaks, make-up mavens, treasure collectors, dream catchers and everything in between. Today, the brand continues to create unbreakable bonds with women and girls everywhere by emulating function, fashion, quality and affordability. In addition to the In My Case Caboodle, they have a unique line of products to suit a variety of personalities and ages. Caboodles can be found at many mass and specialty store locations around the country. For more information visit www.caboodles.com.
Press Contact: Kim Lichtenstein k101 Agency 312.265.8373 Kim@k101agency.com
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