Tempe, AZ You neednt look far for information on the popularity of social media sites like Facebook, YouTube, Twitter, & Flickr. The question that article author Christina H. Davis asks (and so should you) is this: are you really getting the full story on how thesework for marketing your dance studio? And if the mainstream media provides any clues, the answer is no.
Chad Michael Lawson, a leading expert in direct-response, dance studio, internet marketing revealed in the article, You cant put a website online and just think, Oh, this is enough. He also says, It has to be alive. You have to be tied into [social media] in order for it to work.
Each of the 3-4 social media sites where your dance studio needs to have a presence has different demographics. Different types of people like to spen time online at different types of sites, e.g., Facebook, Twitter, YouTube and Flickr. You dont know where your next student (or students parent) may come from, so you need to be in as many places as possible. However, there is a point of diminishing returns, so its advisable to just stick to the 4 sites listed above.
Facebook announced this week that they just passed 500 million users around the world (source:Facebook.com). The average person has 130 friends (source:Facebook.com). Your students are visiting that site for sure. So are their parents. Getting them engaged where theyre at is one step to growing your studio.
YouTube seems like an obvious choice for a dance studio, being that dance is a visual art form, but youd be surprised at how many studios dont have a presence on that site. Cathy Patterson, owner of Point B Dance in Lawrence, Kansas, has been an early adopter of online video.... My enrollment has jumped up since I added the video on the home page, she says.
The article makes mention of several other studio owners who are having success using social media in their marketing campaigns. It also has tips on how to balance your time on these various social media sites and manage a studio, something thats of obvious importance.
Chad Michael Lawson is the creator of Real Deal Dance Marketing and is a trustedauthority on internet marketing for dance studios. Chad Michael Lawson has been featured in Dance Studio Life Magazine, Dance Teacher Magazine and on Dance.com as an advisor to dance studios regarding internet marketing. Chad Michael Lawson has spoken in front of thousands of dance studio owners on topics such as 1. using your website to grow your dance studio, 2. using social media to grow your studio and 3. other various internet marketing subjects.
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