Press Release:
Accord Communication Ltd., an emerging player in Mobile Handsets industry appoints India News Communications Ltd. (INCL) for handling its 360 degree Marketing Communication including Advertising, Creative, Media and Public Relations. Group entity Macaw will provide support in Advertising, Creative and Media services whereas News Communications, the PR wing of the group will take care of the PR part.
Accord Mobile is a separate division of Accord Communications Ltd. a multi-faceted Company established in 1990. The key business area of Accord are R&D based manufacturing, OEM outsourcing & sales & servicing competency at national level. The company enjoys strong brand position in this particular segment. Maintaining high growth record through national wide operations in telecom products recently Accord has ventured in Mobile Handset market. The company has a wide array of mobile handsets in economical price segment.
On getting this account Mr. Prashant Kumar, Director & CEO, INCL Group says, After getting adversely affected with economic slowdown, Information Technology industry is now in recovery mode. There is a great scope to show our understanding of the market and creativity in this account. We are hopeful to earn a brand status for Accord Mobile.
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