Press Release:
Cipla, the leading pharmaceutical company launches its first Progress to Prosper(P2P) Webcast series by connecting 3000 primary healthcare doctors across Rajasthan, Haryana and Uttar Pradesh today. Developed in association with Surya Chest Foundation, Lucknow, Progress to Prosper Webcast is a comprehensive 2 hour training program in Hindi and is the first and only Certificate program in India designed to upgrade primary healthcare doctors on diagnosis and treatment of asthma. The use of webcast technology to conduct this training will ensure that the best asthma treatment can be accessed even in the smaller locations which would contribute greatly towards improving the current scenario of asthma awareness and management in India.
With 30 million asthmatics in the country, India constitutes 10% of the world asthmatics which indicates that the asthma population in India is larger than the entire population of several countries. The scenario is worse as most in India are either unaware, undiagnosed or are sub-optimally treated for asthma. This is despite India having the latest, most effective and extremely affordable inhaled medicines to control asthma. In order to bridge this diagnosis-treatment gap and spread awareness, an effective training module like P2P would equip doctors even in small town India to provide the best asthma therapy.
Certified by Cipla in assocication with Surya Chest Foundation- Luknow, P2P has successfully trained about 600 primary healthcare doctors in Lucknow who have been diagnosing and providing the right asthma therapy to thousands of asthma patients in the region since past 2 years.
P2P is a unique certificate program specifically designed in Hindi and it comprises of interactive lectures by eminent chest physicians and short easy-to-follow, user-friendly sessions. The doctors participating in the program also receive world-class diagnostic tools and extensive patient advisory materials which further supports them in their practice. Trained under P2P, the primary healthcare doctors are now able to extend the right therapy for asthma treatment to the masses. The most effective asthma treatment inhalation therapy is available in India at a price as low as 0.50 paisa to Rs 6 per day. The diagnosed asthma patients can thereby benefit tremendously from the affordability and availability of these inhaled drugs to keep their asthma under control and lead a complete active life. This holistic approach would make asthma treatment a reality for small town India.
To further support asthma patients and their families in understanding asthma, its symptoms, the triggers, and to remove the myths associated with the condition and its therapy , an extremely informative website www.breathefree.com has been created by Cipla.
Commenting on launch of the P2P webcast series Dr. B.P Singh from Surya Chest Foundation said, We are leveraging technology to reach out and equip a wider base of primary healthcare doctors through a training program designed specifically for primary physicians. We have received tremendous response from the doctor community in U.P as they have benefited from P2P in terms of knowledge upgradation and winning patient trust. It has truly empowered them to provide the best asthma treatment and provide relief to several suffering needlessly with the condition.
Dr. J.A Gogtay, Medical Director Cipla said, The success of our pilot program in Uttar Pradesh has encouraged us to extend it to few other states like Rajasthan and Haryana. Cipla has always been committed towards providing quality affordable medicines and this program provides us the platform to extend it to small town and rural India. Today a patient from even smaller locations of Rajasthan, Haryana and Uttar Pradesh would have access to the right asthma treatment as a patient based in Mumbai or Delhi.
About Asthma:
Asthma is a chronic respiratory disorder of the lungs in which there is inflammation (swelling) of the airways in our lungs. Due to this inflammation, the airways are narrowed and the lung becomes vulnerable to various allergens which act as triggers for an asthma attack. Dust, cold, pollen, furry pets, and viruses, smoking and air pollutants, and even emotional agitation act as triggers for an asthma attack. When a person comes in contact with a trigger, the inflamed airways are irritated leading to tightening of the muscles and excess mucus production which further constricts the passages, thereby inhibiting normal breathing and this at times could even turn fatal.
The usual manifestations of asthma are repeated episodes of chest tightness, difficulty in breathing and cough. In children asthma often manifests through a single symptom like cough which is more severe at night or early in the morning and remains persistent despite intake of various cough syrups and medications. Asthma symptoms vary from person to person and it is important to watch them carefully for a correct diagnosis by the doctor.
Although asthma is not curable, it is possible to gain complete control over it and lead a normal active life.
There are several therapies and forms of treatment for asthma available in the market. However, it has now been accepted globally that the best and safest way to take asthma medication is by inhalation as it reaches your lungs directly and starts acting immediately. But if you are on tablet or syrup the medication takes time to act as the medicine has to pass from the stomach to the blood and finally to the lungs. This could also result in several side effects. It is to be noted that in inhalation therapy, the dosage needed is up to 50 times lesser than syrups or tablets and far more effective.
For more information or story ideas on asthma, please log in to www.breathefree.com/media
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